Many people assume we sell to companies that use an ATS/HR Systems and wonder: Why would anyone need to integrate that many ATS/HRIS integrations? We don’t sell to them.
We sell to tech companies that want to offer integrations with those ATS/HRIS/LMS systems. Kombo is a B2B2B infrastructure product. We are an infrastructure and developer platform for integrations with HR/ATS systems.
The recruiters using the ATS and the job board never know Kombo exists (see example below).
Take Indeed (a job board) as an example customer. They sell their product (advertising of jobs) to a company like Rewe. Rewe has thousands of jobs open across different locations. They manage all of their jobs and candidates in their ATS, for example SAP SuccessFactors.
We sell our product to Indeed. They integrate our API to pull job postings from Rewe’s ATS and send candidates back into it.
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What's an ATS?
An Applicant Tracking System is where companies manage their hiring. Think Kanban Board for candidates, e.g. Greenhouse, Lever, Workable, SuccessFactors. It's where recruiters create jobs, review candidates, and run their entire hiring process. The ATS is the source of truth for candidates and jobs for a company.
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How it works:
Indeed integrates Kombo's API once
Their customers lets say Rewe (any employer who wants to post jobs on indeed) connects their ATS (SAP Successfactors)
Indeed can now pull the jobs from the ATS into their platform and show them to candidates
When a candidate clicks "Quick Apply" on Indeed, that candidate data flows back into the company's ATS
Recruiters never leave their ATS, never check Indeed's UI, jobs appear automatically, candidates flow in automatically
Without Kombo, they'd need to build 100+ separate integrations. With Kombo, they build one integration and unlock all their customers' wishes for integrations. This directly helps their go-to-market because buyers expect these integrations, and usage increases dramatically when people don't need to manually copy-paste data.
Conceptually: